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    Exploring the antecedents of entrepreneurial intention on Turkish university students
    (Elsevier Science Bv, 2014) Yurtkoru, E. Serra; Kuscu, Zeynep Kabadayi; Doganay, Ahmet
    Present study aims to explore the impact of contextual factors on entrepreneurial intention of university students. Theory of Planned Behavior Model (TPB) is used as a theoretical framework, since recent literature suggests that intentions can predict future entrepreneurship. Contextual factors which are relational, educational and structural support are considered as antecedents of personal attitude and perceived behavioral control, in return they are expected to have an impact on entrepreneurial intention. The model is tested on 425 university students. Our results provide useful implications for policy makers and educators. (C) 2014 The Authors. Published by Elsevier Ltd.
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    Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers
    (Elsevier Science Bv, 2013) Ergun, Hande Sinem; Kuscu, Zeynep Kabadayi
    Present study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E-commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.
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    Learning Organization and its Cultural Manifestations: Evidence from a Global White Goods Manufacturer
    (Elsevier Science Bv, 2015) Kuscu, Zeynep Kabadayi; Yener, Mujdelen; Gurbuz, F. Gulruh
    Being a leader is critical and difficult to sustain in today's highly competitive business world. In present study, a leader company in white goods sector is examined to explore its core cultural competency. The critical characteristic of the company is found as its being a learning organization. Various cultural manifestations of the company are analyzed according to Senge's five disciplines. Exploratory case study technique is used in order to understand a complex phenomenon of being a learning organization.