Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Present study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E-commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.
Açıklama
9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIA
Anahtar Kelimeler
İnnovation Orientation, Market Orientation, Proactive Market Orientation, Responsive Market Orientation, E-Loyalty, E-Commerce, E-Commerce Success, Satisfaction, Online, Performance, Impact
Kaynak
Proceedings of 9th International Strategic Management Conference
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
99
