Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers

Basit Öğe Kaydı
dc.authoridKuşcu, Zeynep Kabadayı/0000-0002-8805-3187
dc.authorwosidErgun, Hande Sinem/ABB-3009-2020
dc.authorwosidKuşcu, Zeynep Kabadayı/AAE-2256-2020
dc.contributor.authorErgun, Hande Sinem
dc.contributor.authorKuscu, Zeynep Kabadayi
dc.date.accessioned2024-07-18T20:56:05Z
dc.date.available2024-07-18T20:56:05Z
dc.date.issued2013
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description9th International Strategic Management Conference -- JUN 27-29, 2013 -- Riga, LATVIAen_US
dc.description.abstractPresent study aims to explore the relationship among e-commerce, market orientation, innovation orientation and e-loyalty. E-commerce usage is becoming more and more widespread among customers. E-loyalty is a useful measurement for e-commerce success, since loyal customers tend to make repetitive purchases which lead to increase in financial performance of the firms. Innovativeness is a core capability for today's highly competitive firms including online ones. Market orientation enables firms to explore, define and meet customer needs; which may in turn drive the innovation orientation. Present model based on these concepts was studied on 376 participants (n=376). In light of the major findings, present article aims to provide managerial implications for customer loyalty in the setting of e-commerce.en_US
dc.description.sponsorshipInt Strateg Management & Managers Assocen_US
dc.identifier.doi10.1016/j.sbspro.2013.10.520
dc.identifier.endpage516en_US
dc.identifier.issn1877-0428
dc.identifier.startpage509en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2013.10.520
dc.identifier.urihttps://hdl.handle.net/11411/8854
dc.identifier.volume99en_US
dc.identifier.wosWOS:000346088300056en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartofProceedings of 9th International Strategic Management Conferenceen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectİnnovation Orientationen_US
dc.subjectMarket Orientationen_US
dc.subjectProactive Market Orientationen_US
dc.subjectResponsive Market Orientationen_US
dc.subjectE-Loyaltyen_US
dc.subjectE-Commerceen_US
dc.subjectE-Commerce Successen_US
dc.subjectSatisfactionen_US
dc.subjectOnlineen_US
dc.subjectPerformanceen_US
dc.subjectImpacten_US
dc.titleInnovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers
dc.typeConference Object

Dosyalar

Koleksiyon

Web of Science Indexed Publications

We collect and process your personal information for the following purposes: Authentication, Preferences, Acknowledgement and Statistics.
To learn more, please read our about.

Customize