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Öğe Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment(Springer Nature, 2019) Altinigne, N.; Karaosmanoglu, E.This study focuses on the complexity of atmospheric cues in online retailing. It tries to answer how context visual complexity of an online retailing Web site affects enjoyment of consumers. Furthermore, it asks whether other intervening variables (i.e., processing fluency and perceived control, self-construal) affect the relationship between visual complexity and enjoyment. The results indicate that an e-retailer Web site is evaluated as more enjoyable when presented in low visual complexity than high visual complexity. Also, mediating roles of processing fluency and perceived control are assured. Furthermore, the findings suggest that in low context visual complexity condition, the respondents with interdependent self-construal experience more perceived control compared to the ones with independent self-construal; in high context visual complexity condition, the respondents primed with independent self-construal experience more perceived control compared to the interdependent ones. © 2019, Academy of Marketing Science.Öğe Exploring consumer behavior in the context of voluntary simplicity(IGI Global, 2023) Altinigne, N.Voluntary simplicity has received growing attention during the last few years. Especially after the COVID-19 pandemic, many consumers are trying to rebuild work-life balance and reconsider their priorities. Voluntary simplicity has become one of the most popular lifestyles as a result of these efforts. Hence, this chapter aims to explore the concept of voluntary simplicity by first identifying its relationship with minimalism. Then, the concept, existing literature, and the relationship between voluntary simplicity and well-being are explained. Finally, future research directions for improving the existing literature are presented. © 2024, IGI Global. All rights reserved.Öğe The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: Challenges and opportunities(IGI Global, 2024) Altinigne, N.The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations. © 2024, IGI Global. All rights reserved.Öğe Investigating the implications of virtual reality and augmented reality in tourism marketing: A systematic literature review of publications from 2010 to 2023(IGI Global, 2023) Altinigne, N.This literature review aims to investigate the developments of virtual reality (VR) and augmented reality (AR) research in tourism marketing. This chapter also highlights fruitful directions for tourism marketing research regarding VR and AR applications. A total of 31 full-length articles published between 2010 to 2023 were retrieved from the Web of Science database and reviewed. The theoretical backgrounds of the articles were thoroughly examined, and a detailed report on the research progress of the theories and research methodologies are presented. Finally, future research directions for the improvement of the existing literature are explained. © 2023 by IGI Global. All rights reserved.
