Investigating the implications of virtual reality and augmented reality in tourism marketing: A systematic literature review of publications from 2010 to 2023
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This literature review aims to investigate the developments of virtual reality (VR) and augmented reality (AR) research in tourism marketing. This chapter also highlights fruitful directions for tourism marketing research regarding VR and AR applications. A total of 31 full-length articles published between 2010 to 2023 were retrieved from the Web of Science database and reviewed. The theoretical backgrounds of the articles were thoroughly examined, and a detailed report on the research progress of the theories and research methodologies are presented. Finally, future research directions for the improvement of the existing literature are explained. © 2023 by IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service
WoS Q Değeri
Scopus Q Değeri
N/A
