Investigating the implications of virtual reality and augmented reality in tourism marketing: A systematic literature review of publications from 2010 to 2023

Basit Öğe Kaydı
dc.authorscopusid57190871118
dc.contributor.authorAltinigne, N.
dc.date.accessioned2024-07-18T20:17:27Z
dc.date.available2024-07-18T20:17:27Z
dc.date.issued2023
dc.description.abstractThis literature review aims to investigate the developments of virtual reality (VR) and augmented reality (AR) research in tourism marketing. This chapter also highlights fruitful directions for tourism marketing research regarding VR and AR applications. A total of 31 full-length articles published between 2010 to 2023 were retrieved from the Web of Science database and reviewed. The theoretical backgrounds of the articles were thoroughly examined, and a detailed report on the research progress of the theories and research methodologies are presented. Finally, future research directions for the improvement of the existing literature are explained. © 2023 by IGI Global. All rights reserved.en_US
dc.identifier.doi10.4018/978-1-6684-6985-9.ch010
dc.identifier.endpage211en_US
dc.identifier.isbn9781668469873
dc.identifier.isbn9781668469859
dc.identifier.scopus2-s2.0-85173040308en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage195en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-6985-9.ch010
dc.identifier.urihttps://hdl.handle.net/11411/6565
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofHandbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Serviceen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleInvestigating the implications of virtual reality and augmented reality in tourism marketing: A systematic literature review of publications from 2010 to 2023
dc.typeBook Chapter

Dosyalar

Koleksiyon

Scopus Indexed Publications