The importance and limitations of artificial intelligence ethics and digital corporate responsibility in consumer markets: Challenges and opportunities
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations. © 2024, IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
Globalized Consumer Insights in the Digital Era
WoS Q Değeri
Scopus Q Değeri
N/A
