Internationalization of retailing: The case of Turkish ultra-fast grocery delivery retailer Getir

Basit Öğe Kaydı
dc.authorscopusid22233703900
dc.authorscopusid55325136500
dc.contributor.authorAtakan, M.G.S.
dc.contributor.authorAta, U.Z.
dc.date.accessioned2024-07-18T20:17:27Z
dc.date.available2024-07-18T20:17:27Z
dc.date.issued2023
dc.description.abstractIn today's business world, consumers looking for convenience and speed are engaging in online and mobile shopping. In the grocery sector, there is growing demand for fast delivery. Getir is a Turkish ultra-fast grocery delivery retailer which operates across nine countries, delivering "happiness" to Turkish, British, Dutch, German, French, Spanish, Italian, Portuguese, and American consumers' doorsteps. Combining cutting-edge technology of its app with excellent distribution strategies, the company is associated with convenience, reliability, and commitment to providing the best possible customer experience. This chapter discusses the internationalization process and marketing strategy of Getir, a developing country company's expansion into developed markets. © 2023, IGI Global.en_US
dc.identifier.doi10.4018/978-1-6684-6613-1.ch010
dc.identifier.endpage251en_US
dc.identifier.isbn9781668466155
dc.identifier.isbn9781668466131
dc.identifier.scopus2-s2.0-85172818586en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage233en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-6613-1.ch010
dc.identifier.urihttps://hdl.handle.net/11411/6564
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofOrigin and Branding in International Market Entry Processesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleInternationalization of retailing: The case of Turkish ultra-fast grocery delivery retailer Getiren_US
dc.typeBook Chapteren_US

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