Internationalization of retailing: The case of Turkish ultra-fast grocery delivery retailer Getir
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
In today's business world, consumers looking for convenience and speed are engaging in online and mobile shopping. In the grocery sector, there is growing demand for fast delivery. Getir is a Turkish ultra-fast grocery delivery retailer which operates across nine countries, delivering "happiness" to Turkish, British, Dutch, German, French, Spanish, Italian, Portuguese, and American consumers' doorsteps. Combining cutting-edge technology of its app with excellent distribution strategies, the company is associated with convenience, reliability, and commitment to providing the best possible customer experience. This chapter discusses the internationalization process and marketing strategy of Getir, a developing country company's expansion into developed markets. © 2023, IGI Global.
Açıklama
Anahtar Kelimeler
Kaynak
Origin and Branding in International Market Entry Processes
WoS Q Değeri
Scopus Q Değeri
N/A
