Design newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptions
| dc.contributor.author | Gegez, Emine Eser | |
| dc.contributor.author | Gümüş, Burcu | |
| dc.date.accessioned | 2021-09-28T12:41:30Z | |
| dc.date.available | 2021-09-28T12:41:30Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | -Abstract:- Every product used in every part of daily life has a different design, and different product designs are accepted differently by consumers depending on their emotional and cognitive processes. These emotional reactions and cognitive evaluation | en_US |
| dc.fullTextLevel | Full Text | en_US |
| dc.identifier.issn | 2547-9601 | |
| dc.identifier.issn | 1309-243X | |
| dc.identifier.uri | https://hdl.handle.net/11411/4036 | |
| dc.indekslendigikaynak | TR-Dizin | en_US |
| dc.issue | 2 | en_US |
| dc.language.iso | en | en_US |
| dc.national | International | en_US |
| dc.numberofauthors | 2 | en_US |
| dc.pages | 305 - 331 | en_US |
| dc.relation.ispartof | Pazarlama ve Pazarlama Araştırmaları Dergisi | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Product design | en_US |
| dc.subject | novelty | en_US |
| dc.subject | emotions | en_US |
| dc.subject | cognitive evaluations | en_US |
| dc.subject | involvement | en_US |
| dc.subject | risk perceptions | en_US |
| dc.subject | Ürün tasarımı | en_US |
| dc.subject | yenilik | en_US |
| dc.subject | duygular | en_US |
| dc.subject | bilişsel değerlendirme | en_US |
| dc.subject | ilgilenim | en_US |
| dc.subject | risk algısı | en_US |
| dc.title | Design newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptions | en_US |
| dc.type | Article | en_US |
| dc.volume | 13 | en_US |
