Design newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptions
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Dosyalar
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
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Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
-Abstract:- Every product used in every part of daily life has a different design, and different product designs are accepted differently by consumers depending on their emotional and cognitive processes. These emotional reactions and cognitive evaluation
Açıklama
Anahtar Kelimeler
Product design, novelty, emotions, cognitive evaluations, involvement, risk perceptions, Ürün tasarımı, yenilik, duygular, bilişsel değerlendirme, ilgilenim, risk algısı
Kaynak
Pazarlama ve Pazarlama Araştırmaları Dergisi
