Design newness effects on consumers’ hearts and minds, and the moderating roles of involvement and risk perceptions

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2020-Gegez.pdf (2.42 MB)

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2020

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info:eu-repo/semantics/openAccess

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-Abstract:- Every product used in every part of daily life has a different design, and different product designs are accepted differently by consumers depending on their emotional and cognitive processes. These emotional reactions and cognitive evaluation

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Product design , novelty , emotions , cognitive evaluations , involvement , risk perceptions , Ürün tasarımı , yenilik , duygular , bilişsel değerlendirme , ilgilenim , risk algısı

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Pazarlama ve Pazarlama Araştırmaları Dergisi

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https://hdl.handle.net/11411/4036

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Faculty of Communication
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info:eu-repo/semantics/openAccess