Organizational Enablers of Data-Driven Digital Transformation: A Case Study from Banking Industry
No Thumbnail Available
Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
IEEE
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
Digital transformation has become a high priority strategic initiative for organizations that aims to utilize data-driven decision-making capabilities to improve business performance. This study investigates the organizational enablers of a data-driven transformation initiative through a case study conducted over two years in a consumer bank in Turkey. Our findings indicate that top management support, collaboration among stakeholders and possessing high levels of data and digital literacy are paramount to the success of such initiatives. While management support has been found to have stronger impact in the initial stages of the process, collaboration within and between all functions as well as data and digital literacy prove to be more critical in later stages. Our study also reveals that data literacy is a harder to develop skillset yet more important than digital literacy in instilling a data-driven decisionmaking culture.
Description
IEEE-Technology-and-Engineering-Management-Society (IEEE TEMS) Technology and Engineering Management Conference - Europe (IEEE TEMSCON EUROPE) -- APR 25-29, 2022 -- Izmir, TURKEY
Keywords
Digital Transformation, Data-Driven Decision-Making, Top Management Support, Collaboration, Data Literacy, Case Study, Banking İndustry, Big Data Analytics, Technology, Model
Journal or Series
2022 Ieee Technology and Engineering Management Conference (Temscon Europe)
WoS Q Value
N/A
Scopus Q Value
N/A
