An empirical investigation of the Turkish consumers’ acceptance of Internet banking services

Basit Öğe Kaydı
dc.authorscopusid12800389700
dc.authorscopusid22233703900
dc.contributor.authorPolatoglu, V.N.
dc.contributor.authorEkin, S.
dc.date.accessioned2024-07-18T20:17:01Z
dc.date.available2024-07-18T20:17:01Z
dc.date.issued2001
dc.description.abstractAn exploratory study of consumer acceptance of Internet banking (IB) services is conducted in a Turkish bank. Examines both consumer-related factors that may affect the adoption of an innovation or a product (such as complexity, perceived risk, and relative advantage) as well as organizational factors such as marketing effort. The results suggest that IB not only reduces operational cost to the bank, but also leads to higher levels of customer satisfaction and retention. Accordingly, it is argued that IB is strategically important to the banking sector in an emerging economy, such as in Turkey. © 2001, MCB UP Limiteden_US
dc.identifier.doi10.1108/02652320110392527
dc.identifier.endpage165en_US
dc.identifier.issn0265-2323
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-84986131366en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage156en_US
dc.identifier.urihttps://doi.org/10.1108/02652320110392527
dc.identifier.urihttps://hdl.handle.net/11411/6378
dc.identifier.volume19en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Bank Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBankingen_US
dc.subjectConsumer Behaviouren_US
dc.subjectInterneten_US
dc.subjectTurkeyen_US
dc.titleAn empirical investigation of the Turkish consumers’ acceptance of Internet banking servicesen_US
dc.typeArticleen_US

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