An empirical investigation of the Turkish consumers’ acceptance of Internet banking services
Küçük Resim Yok
Tarih
2001
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
An exploratory study of consumer acceptance of Internet banking (IB) services is conducted in a Turkish bank. Examines both consumer-related factors that may affect the adoption of an innovation or a product (such as complexity, perceived risk, and relative advantage) as well as organizational factors such as marketing effort. The results suggest that IB not only reduces operational cost to the bank, but also leads to higher levels of customer satisfaction and retention. Accordingly, it is argued that IB is strategically important to the banking sector in an emerging economy, such as in Turkey. © 2001, MCB UP Limited
Açıklama
Anahtar Kelimeler
Banking, Consumer Behaviour, Internet, Turkey
Kaynak
International Journal of Bank Marketing
WoS Q Değeri
Scopus Q Değeri
Q2
Cilt
19
Sayı
4
