Tactics of Cultural Adaptation: Design and Production Characteristics of Toys in Istanbul

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dc.authoridTimur, Sebnem/0000-0003-2919-7364|Gurpinar, Avsar/0000-0001-7787-9912|Yagou, Artemis/0000-0003-2508-7088
dc.authorwosidGurpinar, Avsar/B-7492-2017
dc.authorwosidTimur, Sebnem/AAJ-7375-2020
dc.authorwosidGurpinar, Avsar/AAG-4079-2021
dc.contributor.authorGurpinar, Avsar
dc.contributor.authorYagou, Artemis
dc.contributor.authorOgut, Sebnem Timur
dc.date.accessioned2024-07-18T20:45:16Z
dc.date.available2024-07-18T20:45:16Z
dc.date.issued2016
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractToys, more than being objects of play, reflect society's relation to globalization on different layers, manifesting themselves in typologies of toys, their production methods and the industrial organization of the sector, as well as in the exploitation of cultural references in new product development (NPD). Contemporary theories of globalization state that globalization does not only work in a homogenizing and standardizing way but the global dynamics are transformed and adapted by local actors. In the encounter of the Global and the Local, different modes of articulation emerge in addition to the dichotomic responses of acceptance and rejection. In that manner, toys embody an important issue of research, acting as the physical manifestations of local and global dynamics. This paper aims to understand how design and production characteristics of toys have been adapted to the changing socio-economic characteristics of Turkey and Istanbul in particular. Starting from the first instances of systematic toy production, the transformation of production practices and different typologies have been analysed in relation to the changing urban structure; economic, social and cultural conjuncture of their times. The evaluation of different systems of design and production has established a background for understanding the contemporary structure. The geographical and industrial organization of the sector as well as the actors and networks are analysed to generate a comprehensive analysis. Then, different types of contemporary toys and tactics of cultural adaptation are studied to reach a comprehensive understanding of the issue. Toys are sampled, categorized and analysed both in means of design characteristics and design and production processes. As a result, different instances of cultural adaptation were methodized, namely translation, transliteration, hybridization and reproduction, where toy companies facilitate elements of traditional, popular and global culture as well as different modes of production for their NPD tactics.en_US
dc.identifier.doi10.1080/14606925.2016.1149380
dc.identifier.endpage472en_US
dc.identifier.issn1460-6925
dc.identifier.issn1756-3062
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84975247378en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage451en_US
dc.identifier.urihttps://doi.org/10.1080/14606925.2016.1149380
dc.identifier.urihttps://hdl.handle.net/11411/7492
dc.identifier.volume19en_US
dc.identifier.wosWOS:000377981800005en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofDesign Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectToysen_US
dc.subjectCultureen_US
dc.subjectDesignen_US
dc.subjectGlobalizationen_US
dc.subjectHybridizationen_US
dc.titleTactics of Cultural Adaptation: Design and Production Characteristics of Toys in Istanbul
dc.typeArticle

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