Yazar "Yildirim, E.N.K." seçeneğine göre listele

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    Digital media influencers' commodification of social movements and human suffering
    (Nova Science Publishers, Inc., 2021) Yildirim, E.N.K.; Çarboğa, O.S.
    In today's digital world, ever-present screens and the amount of time we spend looking at them have drastically affected what we see in terms of both quantity and quality. Besides photos of cute babies and pets, the Internet allows us to access images of war, misery, and disasters at a rate we have never experienced before. The visual paradigm shift that has occurred in modern culture has also created a desire to "be seen. " Even though digital media seem to give individuals a chance to create their own content and be noticed, in practice, the result is a repetitive uniformity. A need to break free from this repetitive sameness has led content creators to commodify experiences that are inaccessible or rare. As a result, human suffering has become a sought-after background. This study is concerned with digital practices that aim to be relevant and important using a recent tragedy as a background. It focuses on the exploitation of Black Lives Matter protests and is exploratory in nature. It also aims to achieve a deeper understanding of social media issues, such as widespread dark tourism, the normalization of tragedies through digital-media content, compassion fatigue, emotional alienation, and a lack of empathy. © 2021 Nova Science Publishers, Inc.
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    From an empire to Brexit: Globalization and glocalization in British advertising
    (IGI Global, 2022) Çarboğa, O.S.; Yildirim, E.N.K.
    To comprehend how British advertising gained its unique identity, this study reviews historical events and phenomena such as imperialism and Brexit, discusses the cultural structure of British society, and considers the advertising industry's political-economic structure. It utilises a modern branch of critical discourse analysis called multimodal discourse analysis and extensively studies the HSBC TV commercial titled 'Home To So Much More', focusing on how its visuals create and represent Britishness and the British way of making advertisements. © 2022, IGI Global.