Yazar "Uysal, Rahmi" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim Yok
    Öğe
    Designing Funny Way: The Role of Humor in Human-AI Interaction
    (IGI Global, 2024) Uysal, Rahmi
    Localised humour helps bridge cultural gaps and fosters a sense of connection between users and AI systems. It has the potential to enrich the user experience by making interactions with AI systems more enjoyable and memorable. When localising AI for a specific region like Turkey, understanding what constitutes humour in that culture is crucial. AI that can recognise and respond to humour appropriately in the local language demonstrates a deeper understanding of the target audience and strengthens user trust. This chapter explores how generative AI systems can be designed to understand and respond to humour appropriately in the context of Turkish culture and language by analyzing the role of humour in human-AI Interaction and potential benefits for user experience and trust-building. Qualitative data will be gathered through interviews and expert opinions to understand the role of humour in human-AI interactions from the perspective of Turkish users through semi-structured interviews with experts. © 2025 by IGI Global Scientific Publishing. All rights reserved.
  • Küçük Resim Yok
    Öğe
    Environmental Communication Strategies on TikTok: A Study on the United Nations Environment Programme (UNEP)
    (2025) Çakıcı, Zindan; Meriç, Emre; Uysal, Rahmi
    This study analyzes UNEP's communication strategies on TikTok, contributing to the understanding of the organization's digital communication strategies, and elucidating TikTok's role in the communication strategies of international environmental organizations. Employing a content analysis, the study scrutinized 402 audiovisual content promulgated via UNEP’s TikTok interface from June 2, 2020, to January 3, 2025. The analytical dimensions encompassed thematic delineations, linguistic modalities, typological classifications, strategic intents, affective undertones, structural configurations, interactional metrics, spokesperson attributes, and the demographic parameters of spokespersons. The findings revealed that UNEP utilized diverse video formats, characterized by varying emotional tones and spokesperson profiles, to convey messages on topics such as climate change, sustainability, food waste, and biodiversity, aiming to foster audience engagement. Nevertheless, the analysis found that the organization does not sufficiently consider the needs of disadvantaged individuals, represents certain groups in a limited manner, and fails to adequately adhere to the principle of multilingualism. Moreover, notwithstanding the recurrent incorporation of subtitles, captions, music, and hashtags within the content, the organization's engagement metrics remained conspicuously low.