Designing Funny Way: The Role of Humor in Human-AI Interaction

Localised humour helps bridge cultural gaps and fosters a sense of connection between users and AI systems. It has the potential to enrich the user experience by making interactions with AI systems more enjoyable and memorable. When localising AI for a specific region like Turkey, understanding what constitutes humour in that culture is crucial. AI that can recognise and respond to humour appropriately in the local language demonstrates a deeper understanding of the target audience and strengthens user trust. This chapter explores how generative AI systems can be designed to understand and respond to humour appropriately in the context of Turkish culture and language by analyzing the role of humour in human-AI Interaction and potential benefits for user experience and trust-building. Qualitative data will be gathered through interviews and expert opinions to understand the role of humour in human-AI interactions from the perspective of Turkish users through semi-structured interviews with experts. © 2025 by IGI Global Scientific Publishing. All rights reserved.