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    COLOR, CLASS, AND GENDER: THE SOCIAL CONSTRUCTION OF WOMEN AND BEYOND IN ASGHAR FARHADI CINEMA
    (2023) Çakıcı, Zindan; Meriç, Emre
    This study interrogates the films of Asghar Farhadi, who contributed to the international prominence of Iranian cinema, with a mixed-method approach in terms of women's representation. Quantitative data based on content analysis were deepened by textual analysis to negotiate the positive and negative meanings attributed to femininity in Asghar Farhadi's films. The research disclosed that all the female lead characters in the films are portrayed as passive characters who spends her days doing chores within the framework of the power relations determined by the patriarchal social structure. The social position of Iranian women in the patriarchal order was questioned by representing the female characters as economically and emotionally dependent on the males. It is discovered that the female lead characters wearing light-colored costumes are depicted as "honorable women", whereas the female lead characters wearing dark-colored costumes are depicted as "immoral women". These results demonstrated that the roles traditionally attributed to women in Iranian society were reinforced through the color tones.
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    Environmental Communication Strategies on TikTok: A Study on the United Nations Environment Programme (UNEP)
    (2025) Çakıcı, Zindan; Meriç, Emre; Uysal, Rahmi
    This study analyzes UNEP's communication strategies on TikTok, contributing to the understanding of the organization's digital communication strategies, and elucidating TikTok's role in the communication strategies of international environmental organizations. Employing a content analysis, the study scrutinized 402 audiovisual content promulgated via UNEP’s TikTok interface from June 2, 2020, to January 3, 2025. The analytical dimensions encompassed thematic delineations, linguistic modalities, typological classifications, strategic intents, affective undertones, structural configurations, interactional metrics, spokesperson attributes, and the demographic parameters of spokespersons. The findings revealed that UNEP utilized diverse video formats, characterized by varying emotional tones and spokesperson profiles, to convey messages on topics such as climate change, sustainability, food waste, and biodiversity, aiming to foster audience engagement. Nevertheless, the analysis found that the organization does not sufficiently consider the needs of disadvantaged individuals, represents certain groups in a limited manner, and fails to adequately adhere to the principle of multilingualism. Moreover, notwithstanding the recurrent incorporation of subtitles, captions, music, and hashtags within the content, the organization's engagement metrics remained conspicuously low.
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    Exploring united nations high commissioner for refugees' (UNHCR) TikTok landscape: Insights into migration representations
    (IGI Global, 2024) Çakici, Zindan; Meriç, Emre
    This study rigorously examines UNHCR"s portrayal of migrants on TikTok through systematic content analysis. By scrutinizing various aspects of the organization"s communication strategies such as mes-saging functionalities, video formats, emotional tonalities, and representation of migrants, the research unveils UNHCR"s primary use of TikTok for disseminating information on migrant rights and personal narratives, fostering community cohesion, and encouraging actionable engagement. Moreover, the find-ings underscore UNHCR"s nuanced depiction of migrants, moving beyond stereotypical narratives and effectively leveraging TikTok"s features to amplify migrant voices and advocate for their rights. This strategic approach contributes to a comprehensive understanding of migrants, shedding light on their diverse experiences, challenges, and aspirations. © 2024 by IGI Global. All rights reserved.