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    Mobile Communication: A Study on Smart Phone and Mobile Application Use
    (Igi Global, 2013) Hesapci-Sanaktekin, Ozlem; Somer, Irem
    With the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.
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    What happens when you're lost between happiness and sadness? Effects on consumers' cognitive responses
    (Elsevier Science Inc, 2013) Ursavas, Baris; Hesapci-Sanaktekin, Ozlem
    Two experiments examine the effects of dramatic contrast between the music and the message of an ad on consumers' temporal perceptions and memory. Results suggest that individuals' level of discomfort with ambiguity (DWA) plays a significant role in memory and temporal perceptions when being exposed to auditory stimuli that incorporate two oppositely-valenced affective components. Music that creates dramatic contrast with the ad message leads to weaker recall and recognition for the ad messages, and lower ad duration estimates for subjects with high discomfort with ambiguity. Further, results reveal an effect of prior mood on cognitive responses toward stimuli that create dramatic contrast. Participants in a positive (vs. negative) mood report better recall and recognition, and lower but more accurate duration estimates in the case of a stimulus creating dramatic contrast. (C) 2012 Elsevier Inc. All rights reserved.