Mobile Communication: A Study on Smart Phone and Mobile Application Use
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Igi Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
With the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.
Açıklama
Anahtar Kelimeler
Kaynak
Strategy, Adoption, and Competitive Advantage of Mobile Services in The Global Economy
WoS Q Değeri
N/A
