Mobile Communication: A Study on Smart Phone and Mobile Application Use

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dc.contributor.authorHesapci-Sanaktekin, Ozlem
dc.contributor.authorSomer, Irem
dc.coverage.doi10.4018/978-1-4666-1939-5
dc.date.accessioned2024-07-18T20:50:43Z
dc.date.available2024-07-18T20:50:43Z
dc.date.issued2013
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractWith the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.en_US
dc.identifier.doi10.4018/978-1-4666-1939-5.ch012
dc.identifier.endpage233en_US
dc.identifier.isbn978-1-4666-1940-1
dc.identifier.isbn978-1-4666-1939-5
dc.identifier.startpage217en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-4666-1939-5.ch012
dc.identifier.urihttps://hdl.handle.net/11411/8195
dc.identifier.wosWOS:000417973700013en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofStrategy, Adoption, and Competitive Advantage of Mobile Services in The Global Economyen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleMobile Communication: A Study on Smart Phone and Mobile Application Use
dc.typeBook Chapter

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