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    Information warfare: the use of social media as an influential tool in shaping the public opinion during the Syrian revolution, year 2019
    (İstanbul Bilgi Üniversitesi, 2020) Hariri, Leen; Özçetin, Burak
    ABSTRACT: While it is argued that the core goals of social media include enhancing connectedness and increasing the awareness of users towards various topics and affairs, these platforms can be described on the other hand as “a weapon of words that influences the hearts and minds of a target audience, and a weapon of mass destruction that can have effects on targets in the physical world” (Manduric, 2016, p. 262). It is argued that during the war taking place on ground in Syria, social media platforms presented a parallel battlefield that the fighting parties recognized its vitality in shaping the course of the events, and which the Syrian regime tried, through its different content strategies, to benefit from in order to shape the perception and opinion of the public audience. This thesis aims to provide an understanding of the role of social media and information during the Syrian Revolution in shaping the public opinion discourse, during the year 2019. Through the framework of Information warfare, and by analyzing the multimedia content of influencing travelers/vloggers -who visited Syria during that period-, we try to understand what messages and discourses these influencers tried to present, and which tools and techniques they tried to use and develop. The thesis argues that, despite the existence of considerable differences in terms of the tools and techniques used, the travel influencers delivered common ideas and messages that promoted the idea of a safe, historical, and touristic country that succeeded to overcome its long-lasting conflict, and which became ready to welcome the tourists coming from all over the world.