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Öğe Revisiting Impulsive Buying: The Role of Transformation Expectations and Status Consumption(Atatürk Üniversitesi, 2026) Cintamür, İsmail GökhanUsing the Expectation States Theory (EST), this study investigates the direct and indirect effects of consumers' transformation expectations about future purchases and status consumption (SC) on impulsive buying tendencies (IBT). For this purpose, the research hypotheses were tested through Structural Equation Modelling (SEM) on a valid sample of 387 consumers. The study's findings show that while consumers' transformation expectations positively affect SC, transformation expectations do not affect IBT. However, it was revealed that transformation expectations indirectly increase consumers' IBT through SC. In addition, it has also been proven that SC increases consumers' IBT. Therefore, when marketers elevate consumer expectations for transformation, it may provoke IB, motivated by SC. Due to the potential negative impact of IB on consumers' financial well-being, marketers should adopt a balanced strategy concerning transformation expectations and status-oriented consumption.Öğe Understanding the Relationships between Religiosity, Materialism and Voluntary Simplicity(2025) Cintamür, İsmail GökhanAim: This study examines the effect of consumers' intrinsic and extrinsic religiosity and materialistic values on voluntary simplicity values and reveals the relationship mechanism between these variables. Method: An online survey instrument coupled with a snowball sampling methodology was employed to reach 440 participants, and filter questions were included to identify potential participants with a suitable profile for the study. Due to providing unwanted responses to the filter questions or missing responses, some participants were excluded from the sample. Consequently, data from 277 participants were analysed using structural equation modelling with the bootstrapping method to test research hypotheses. Results: According to the research results, intrinsic religiosity negatively influences materialistic values and positively affects voluntary simplicity values. In contrast, extrinsic religiosity did not affect materialistic or voluntary simplicity values. On the other hand, it was concluded that materialistic values negatively affect voluntary simplicity values. Furthermore, it was revealed that intrinsic religiosity influences voluntary simplicity via materialism. Conclusion: The current study shows that religiosity reduces material values and increases voluntary simplicity values, which express an anti-consumption perspective, but extrinsic religiosity does not play a role in the change of materialism and voluntary simplicity. Therefore, it has been demonstrated that when religiosity is internalised in accordance with the true spirit of religion, disregarding personal interests, it hinders material values and increases voluntary simplicity. Furthermore, it has been discovered that intrinsic religiosity values have both a direct and an indirect power through materialistic values in this mechanism of influence. Originality: The present investigation represents the inaugural effort to analyse the direct and indirect relationships between consumers' intrinsic and extrinsic religiosity values, materialistic values, and voluntary simplicity values within a developing country context, thereby contributing to the enrichment of consumer behaviour literature and providing insights for marketing practitioners in developing marketing and communication strategies.Öğe Understanding the role of self-esteem and fear of negative evaluation in impulsive and compulsive buying(2023) Cintamür, İsmail GökhanImpulsive and compulsive buying behaviors have been seen at different rates in different societies and can cause psychological, economic, and sociological problems both individually and socially in the short and long term. Mainly thanks to developing mobile technologies, the internet, and improved economic and financial conditions, consumers can purchase more easily than ever. In such an environment, examining impulsive and compulsive buying behaviors and increasing our knowledge about the factors underlying these behaviors is crucial. In this context, the present study explores the direct and indirect relationships between self-esteem (SE), fear of negative evaluation (FNE), impulsive buying tendency (IBT), and compulsive buying tendency (CBT). With this purpose, data were collected from 356 participants by online survey method with snowball sampling. The data were evaluated via structural equation modeling. Results have shown that consumers' SE decreases FNE and CBT, FNE increases IBT, IBT increases CBT, and SE reduces IBT through FNE.Öğe Z Kuşağı Influencerlara Güveniyor Mu? Influencer Güvenilirliği, Markaya Yönelik Tutum, Ağızdan Ağıza İletişim ve Satın Alma Niyeti Arasındaki İlişkinin İncelenmesi(Sivas Cumhuriyet Üniversitesi, 2026) Cintamür, İsmail GökhanBu çalışmanın amacı, Z kuşağı bağlamında, influencer güvenilirliği, influencer tarafından desteklenen markaya yönelik tutum, bu marka hakkındaki WOM ve satın alma niyetleri arasındaki ilişkilerin incelenmesidir. Bu amaçla, sosyal medyada takip ettiği influencer ile etkileşimde bulunan ve bu influencerın markalar ile iş birliklerine maruz kaldığını ifade eden spesifik bir Z kuşağı tüketici popülasyonuna kolayda örnekleme yoluyla ulaşılmış ve çevrim içi anket yöntemi ile 290 adet geçerli anket formu elde edilmiştir. Doğrulayıcı faktör analizi ile çalışmada kullanılan ölçeklerin geçerlilik ve güvenilirlikleri, yapısal eşitlik modellemesi ile de çalışmanın hipotezleri test edilmiştir. Çalışmanın bulgularına göre, influencer güvenilirliğinin, influencer tarafından desteklenen markaya yönelik tutum üzerinde doğrudan pozitif bir etkiye sahip olduğu, ancak aynı etkiyi WOM ve satın alma niyetleri üzerinde göstermediği tespit edilmiştir. Diğer taraftan, influencer güvenilirliği, desteklenen markaya yönelik tutum aracılığı ile WOM ve satın alma niyetlerini arttırmaktadır. Bununla birlikte, desteklenen markaya yönelik tutum, WOM ve satın alma niyetlerini olumlu yönde etkilerken; WOM niyeti de satın alma niyetini arttırmaktadır. Bu çalışma hem günümüzde hem de gelecekte önemli bir tüketici segmenti olan ve olmaya devam edecek olan Z kuşağı tüketicilerinin, influencer güvenilirliğine yönelik değerlendirmesinin, marka tutumu ve çeşitli davranışsal tüketici niyetleri üzerindeki etkilerini bütüncül bir model ile ortaya koyarak akademik yazına katkı sağlamaktadır. Ayrıca bu çalışma, Z kuşağı tüketicilerine yönelik influencer pazarlaması iletişim stratejileri konusunda pazarlama yöneticilerine pratik öneriler sunarak iş dünyasına katkı sağlamaktadır.
