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    Exploring alternative distribution mechanisms in the film industry in Turkey
    (İstanbul Bilgi Üniversitesi, 2019) Bilir, İlknur; Unur, Ayşegül Kesirli
    The film distribution in Turkey has been in a crisis of monopoly in recent years after MARS Group bought AFM movie theatres. The monopolistic market hasn't left any room for the rest of the players in the industry since this mergence. After Mars Group was sold to South Korean conglomerate CGV Group in 2016, the vertical business model of this company seizes the whole film distribution market with its production, distribution, exhibition, and marketing divisions. Today, as the box-office numbers indicate, South Korean CGV Group dominates the whole film distribution sector with its 43% market share. In this thesis, I embark on a journey to explore alternative film distribution methods that are used by independent filmmakers to reach out to the audience in such a monopolistic market. In the film industry in Turkey, independent films are not supported by direct subsidies for film distribution. That’s why, the distribution strategy of independent films is limited to film festivals, TV channels, and SVOD platforms. The results bring out that online streaming platforms, festivals, and organizational self-distribution might be positioned as alternative distribution models, nonetheless, cultural and industrial politics in Turkey have a significant power to shape the creative industries. In closing, I deduce that the industry conditions are to be designed according to the insight of filmmakers, artists, and representatives of the film industry to regulate the politics of film distribution in Turkey. Otherwise, the independent cinema of Turkey will be brought to an end due to the absence of plurality, diversity, and equity of opportunities.