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Öğe Consumer Attitude and Intention Toward Avoiding FoodWaste: The Role of Perceived Risk(Springer Nature, 2022) Aydin, A.E.; Yildirim, P.The main objective of this research is to provide valuable insight into consumer attitudes and intentions toward avoiding food waste. In this line, the study focuses on the association of several dimensions of perceived risk with wasting and not wasting food. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.Öğe Exercise Behavior in the Context of Covid 19 Pandemic: An Abstract(Springer Nature, 2022) Aydin, A.E.The Covid-19 related restrictions have severe effects on individuals' ability to perform physical activities. As a result of the isolation measures, people stayed at home and could not sustain an active lifestyle. However, maintaining physical activity is even more critical during the pandemic considering its positive impact on mental well-being and its impact on general health (Dwyer et al. 2020; Matias et al. 2020; Teferi 2020). Given the importance of adherence to physical activity during the pandemic, understanding factors that influence exercise behavior is valuable. The objective of the study is to test a model of leisure-time exercise behavior that integrates participatory and regulatory motives in the context of Covid-19 pandemic conditions. It is suggested that physical participation motives, which relate to physical goals individuals try to achieve with exercise, influence regulatory motives, which relate to exercise behavior's underlying reasons (Ingledew and Markland 2008). The effects of isolation, positive and negative affect, amount of stress, and ability to handle stress on exercise participation motives and exercise behavior are also examined. An online survey is employed to gather data from 283 university students. The data is analyzed using structural equation modeling. The study results demonstrate that physical and psychological exercise participation motives are significantly associated with exercise behavior. Concerning the behavioral regulation constructs, it is revealed that intrinsic and introjected regulation predict exercise behavior. Additionally, while isolation and negative affect have a negative impact, coping with stress positively impacts exercise behavior. Moreover, it is shown that the indirect effects of participatory motives on exercise behavior are mediated by amotivation and intrinsic regulation. Finally, significant mediating effects of exercise participation motives are shown linking positive and negative affect, ability to cope with stress, and exercise behavior. The findings of the study provide practical implications for exercise promotion and intervention programs. For instance, since isolation and negative affect reduce exercise behavior, designing in-home physical activity routines, providing counseling for people, and teaching them stress reduction techniques such as meditation and breathing are recommended. Furthermore, it is suggested that emphasizing the fun aspect of exercise and avoidance of guilt may improve the persuasiveness of exercise promotion campaigns. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Öğe Improving Effectiveness of Food Waste Prevention Messages: An Abstract(Springer Nature, 2022) Yildirim, P.; Aydin, A.E.Many initiatives are now attempting to reduce consumer food waste around the globe by creating awareness about food waste. In the EU alone more than 100 programs and policies against food waste were developed (Monier et al. 2011). This study intends to help designing effective food waste prevention campaign communications. For this purpose, different message appeals with varying motives and frames will be compared for their persuasiveness. Specifically, the effects of motive appeal and regulatory focus of food waste prevention messages on perceived argument quality, attitudes towards the message and issue attitude will be analyzed. An experimental study examined effects of ads promoting different motives to reduce food waste on consumer responses. Moreover, the impact of regulatory focus of the message conveyed in the ad on consumer evaluations of the ad was investigated. Therefore, a 2 (message motive: financial versus moral) × 2 (regulatory focus of the message: promotion versus prevention) between-subjects design was employed. The sample consisted of one hundred and fifty-two graduate and undergraduate students. Participants were randomly assigned to one of four groups and asked to evaluate one of four types of ads. Half of the ads promoted food waste reduction by addressing the financial motives, namely monetary consequences of wasting food while the other half addressed the ethical motives, namely moral consequences of “doing the right thing”. Moreover, half of the ads employed a promotion focus, which emphasizes the gains of not wasting food whereas the other half employed a prevention focus, which highlights the losses incurred as a result of food waste. The results of the analysis presented no significant differences in consumer responses between messages conveying a financial or a moral motive to avoid food waste. Consumers perceived saving money and salving conscience as equally important. On the other hand, regarding the regulatory focus of the ads, consumer responses differ significantly. When the losses of food waste are emphasized with a prevention focused message consumers’ issue attitude, perceived argument quality and attitude toward the ad were more favorable compared to when the gains of avoiding food waste are emphasized with a promotion focused ad. Consequently, it can be deduced that effectiveness of food waste prevention campaigns can be improved by employing prevention focused messages. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.Öğe Processing fluency: examining its relationship with thinking style and purchase intention(Routledge, 2018) Aydin, A.E.This study aims to examine the relationship between processing fluency and thinking style. In addition to that, the impact of processing fluency on purchase intention will be investigated. Specifically, it is proposed that experiential thinking style induces more fluent processing than rational thinking style. Getting the audience to attend to the ad in an intuitive manner rather than a rule-based manner and presenting them with affective stimuli rather than analytical stimuli increases the fluency experiences. Moreover, it is expected that the processing fluency that is experienced by consumers will influence their purchasing intent. It is suggested that consumer’s level of confidence in their choices mediates the relationship between processing fluency and purchase intent. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.Öğe Understanding social media addiction through personal, social, and situational factors(IGI Global, 2020) Kirezli, O.; Aydin, A.E.The main objective of this chapter is to gain an in-depth understanding of the social media addiction construct. For this purpose, prior studies on social media addiction are reviewed. Based on this review the influence of several personal, social, and situational factors on social media addiction are examined. Firstly, personal factors such as demographic characteristics, personality traits, self-esteem, well-being, loneliness, anxiety, and depression are studied for their impact on social media addiction. Next, the social correlates and consequents of social media addiction are identified, namely need for affiliation, subjective norms, personal, professional, and academic life. Lastly, situational factors like amount of social media use and motives of use are inspected. Following the review of literature an empirical study is made to analyze factors that discriminate addicted social media users from non-addicted social media users on the basis of these different factors. © 2021 by IGI Global. All rights reserved.
