The Branded Mind

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dc.authorwosidAslanbay, Yonca/AAZ-4348-2020
dc.contributor.authorAslanbay, Yonca
dc.date.accessioned2024-07-18T20:47:13Z
dc.date.available2024-07-18T20:47:13Z
dc.date.issued2012
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstract[Abstract Not Available]en_US
dc.identifier.doi10.1108/10610421211264973
dc.identifier.endpage+en_US
dc.identifier.issn1061-0421
dc.identifier.issue6en_US
dc.identifier.startpage487en_US
dc.identifier.urihttps://doi.org/10.1108/10610421211264973
dc.identifier.urihttps://hdl.handle.net/11411/7728
dc.identifier.volume21en_US
dc.identifier.wosWOS:000211844700011en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal of Product and Brand Managementen_US
dc.relation.publicationcategoryDiğeren_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectNeuromarketingen_US
dc.subjectBrand Managementen_US
dc.subjectBrand Choiceen_US
dc.subjectStimulus Factorsen_US
dc.subjectNeuroscienceen_US
dc.titleThe Branded Mind
dc.typeBook Review

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