The Branded Mind
No Thumbnail Available
Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Group Publishing Ltd
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
[Abstract Not Available]
Description
Keywords
Neuromarketing, Brand Management, Brand Choice, Stimulus Factors, Neuroscience
Journal or Series
Journal of Product and Brand Management
WoS Q Value
N/A
Scopus Q Value
Volume
21
Issue
6
