The Branded Mind

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Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Emerald Group Publishing Ltd

Access Rights

info:eu-repo/semantics/closedAccess

DOI

10.1108/10610421211264973

Abstract

[Abstract Not Available]

Description

Keywords

Neuromarketing , Brand Management , Brand Choice , Stimulus Factors , Neuroscience

Journal or Series

Journal of Product and Brand Management

WoS Q Value

N/A

Scopus Q Value

Volume

21

Issue

6

Citation

URI

https://doi.org/10.1108/10610421211264973
 https://hdl.handle.net/11411/7728

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Web of Science Indexed Publications

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info:eu-repo/semantics/closedAccess