Identifying factors that drive customer purchase intention of original vs. counterfeits of luxury brands
| dc.contributor | Pazarlama | en |
| dc.contributor.advisor | Arıkan, Esra | |
| dc.contributor.author | Dikdoğmuş, Nur Tuğçe | |
| dc.date.accessioned | 2018-10-09T07:00:26Z | |
| dc.date.available | 2018-10-09T07:00:26Z | |
| dc.date.issued | 2018 | |
| dc.department | Enstitüler, Lisansüstü Programlar Enstitüsü, Pazarlama Ana Bilim Dalı | en_US |
| dc.description.abstract | [Abstract Not Available] | en_US |
| dc.identifier.endpage | 114 | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.uri | https://hdl.handle.net//11411/1377 | |
| dc.identifier.uri | https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkTzoCsMUb23P2YGPnHP5_H_tZr8AXUx56Izo1MOjwL9T | |
| dc.identifier.yoktezid | 501039 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Bilgi Üniversitesi | en_US |
| dc.relation.publicationcategory | Tez | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en |
| dc.title | Identifying factors that drive customer purchase intention of original vs. counterfeits of luxury brands | en_US |
| dc.title.alternative | Lüks markaların orjinal ya da taklitlerinin tüketiciler tarafından satın alınmasını etkileyen faktörlerin belirlenmesi | en_US |
| dc.type | Master Thesis | en_US |
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