Exploring the factors influencing consumers' virtual garment fit satisfactions

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dc.authoridKalaoglu, Fatma/0000-0003-4141-6988
dc.authorwosidKalaoglu, Fatma/ABD-4259-2020
dc.contributor.authorBuyukaslan, Evrim
dc.contributor.authorBaytar, Fatma
dc.contributor.authorKalaoglu, Fatma
dc.date.accessioned2024-07-18T20:47:17Z
dc.date.available2024-07-18T20:47:17Z
dc.date.issued2020
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractPurpose Virtual garment fit will be an important determinant for the online purchase decision of consumers in the near future. Therefore, the purpose of this study was to develop a conceptual model to explore the factors that might impact consumers' virtual garment fit satisfactions (VFS). Design/methodology/approach Virtual body satisfaction (VBS), acceptance of the virtual try-on technology and virtual fabric properties were examined as factors that would potentially impact consumers' VFS. Forty-five women, from 18 to 35 years old, were recruited for the study. Participants were scanned by using a 3D body scanner and their scans were used for virtual try-on. Seven circular skirts with different fabric properties were created by using a commercial 3D simulation software. Participants evaluated the fit of these virtual skirts on their own virtual bodies. Participants' VFSs and their correlations with VBSs, acceptance of virtual try-on technology and virtual fabric properties were analyzed by Pearson's correlation test. Findings Participants' VBSs at hips were correlated fairly good with their VFSs (r = 0.50,N= 180,p< 0.01) and their acceptance of virtual try-on technology was weakly correlated to VFSs (r = 0.24,N= 180,p< 0.01). However, no significant correlation was found between virtual fabric properties and participants' VFSs. Research limitations/implications This study did not examine the ideal beauty notion, which may affect consumers' expectations about how the garments should fit on them. Another limitation was the use of a single skirt design as a stimulus. Originality/value Studies that explore virtual garment fit often measure the garment ease or the virtual fabric tension and ignore consumer perspective, which is essential for online purchase decision. This study is unique as it prioritizes consumers' perspectives.en_US
dc.description.sponsorshipIstanbul Technical University Scientific Research Project Unit (BAP); Scientific and Technological Research Council of Turkey (TUBITAK)en_US
dc.description.sponsorshipThis research is financially supported by Istanbul Technical University Scientific Research Project Unit (BAP) and Scientific and Technological Research Council of Turkey (TUBITAK). Researchers would like to thank to Dr Deniz Akdemir for his statistical consulting.en_US
dc.identifier.doi10.1108/RJTA-03-2020-0029
dc.identifier.endpage388en_US
dc.identifier.issn1560-6074
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85089186312en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage375en_US
dc.identifier.urihttps://doi.org/10.1108/RJTA-03-2020-0029
dc.identifier.urihttps://hdl.handle.net/11411/7760
dc.identifier.volume24en_US
dc.identifier.wosWOS:000558375800001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofResearch Journal of Textile and Apparelen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectVirtual Garmentsen_US
dc.subjectFiten_US
dc.subjectFit Satisfactionen_US
dc.subject3den_US
dc.subjectSimulationen_US
dc.subjectOnline Shoppingen_US
dc.subjectBody Satisfactionen_US
dc.subjectInformationen_US
dc.subjectExperienceen_US
dc.subjectSimulationen_US
dc.subjectSizeen_US
dc.titleExploring the factors influencing consumers' virtual garment fit satisfactionsen_US
dc.typeArticleen_US

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