The relationship between branding and symbolic consumption in digital media (a research study on the example of Apple-Samsung
| dc.contributor | Medya ve İletişim Sistemleri | en |
| dc.contributor.advisor | Aslanbay, Yonca | |
| dc.contributor.author | Tezeren, Erge | |
| dc.date.accessioned | 2018-03-27T12:57:22Z | |
| dc.date.available | 2018-03-27T12:57:22Z | |
| dc.date.issued | 2017 | |
| dc.department | Enstitüler, Lisansüstü Programlar Enstitüsü, Medya ve İletişim Sistemleri Ana Bilim Dalı | en_US |
| dc.description.abstract | [Abstract Not Available] | en_US |
| dc.identifier.endpage | 115 | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.uri | https://hdl.handle.net//11411/1144 | |
| dc.identifier.uri | https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=vbVkXe1KChYWNElr1MuLZje5fvFEY55WuusYvOOXzRJ0POdc92XT5CO2qbgqLlSr | |
| dc.identifier.yoktezid | 496024 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Bilgi Üniversitesi | en_US |
| dc.relation.publicationcategory | Tez | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en |
| dc.title | The relationship between branding and symbolic consumption in digital media (a research study on the example of Apple-Samsung | en_US |
| dc.title.alternative | Dijital medyada markalaşma ve sembolik tüketim ilişkisi | en_US |
| dc.type | Master Thesis | en_US |
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