Construction and presentation of communication consultancy expertise: Turkish perspective

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dc.contributor.authorGoncu, Barika
dc.date.accessioned2024-07-18T20:56:04Z
dc.date.available2024-07-18T20:56:04Z
dc.date.issued2018
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThe purpose of this study is to contribute to the literature on the construction of public relations consultancy expertise in the local context, by applying Erving Goffman's impression management concept, as elaborated in The Presentation of Self in Everyday Life (1959), to understand how the specific scripts co-created in consultant-client interaction at the front and the back stages of the Turkish PR consultancy industry guide the practice. The study is based on 30 semi-structured in-depth interviews with prominent consultants in the industry, most of whom are also the founders and owners of PR agencies in Turkey. The findings of the study demonstrate the shortcomings of the Turkish PR consultancy industry in the presentation of its expertise, underlining the need to develop mechanisms for validating this expertise. The insights of the study have practical implications for overcoming the specific challenges that impair proper presentation of industry and consultancy expertise.; This is the first Turkish study that provides an analysis of PR consultancy expertise, deepening the understanding about the collective identity of the Turkish PR consultancy industry.en_US
dc.identifier.doi10.1016/j.pubrev.2018.08.004
dc.identifier.endpage703en_US
dc.identifier.issn0363-8111
dc.identifier.issn1873-4537
dc.identifier.issue5en_US
dc.identifier.scopus2-s2.0-85051372916en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage690en_US
dc.identifier.urihttps://doi.org/10.1016/j.pubrev.2018.08.004
dc.identifier.urihttps://hdl.handle.net/11411/8844
dc.identifier.volume44en_US
dc.identifier.wosWOS:000453649200006en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier Science Incen_US
dc.relation.ispartofPublic Relations Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectPublic Relationsen_US
dc.subjectPr Consultancyen_US
dc.subjectCommunication Consultancyen_US
dc.subjectErving Goffmanen_US
dc.subjectImpression Managementen_US
dc.subjectPublic-Relationsen_US
dc.subjectCrisis Communicationen_US
dc.subjectManagementen_US
dc.subjectIdentityen_US
dc.subjectCultureen_US
dc.subjectAgenciesen_US
dc.subjectImpacten_US
dc.titleConstruction and presentation of communication consultancy expertise: Turkish perspective
dc.typeArticle

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