Construction and presentation of communication consultancy expertise: Turkish perspective
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Inc
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this study is to contribute to the literature on the construction of public relations consultancy expertise in the local context, by applying Erving Goffman's impression management concept, as elaborated in The Presentation of Self in Everyday Life (1959), to understand how the specific scripts co-created in consultant-client interaction at the front and the back stages of the Turkish PR consultancy industry guide the practice. The study is based on 30 semi-structured in-depth interviews with prominent consultants in the industry, most of whom are also the founders and owners of PR agencies in Turkey. The findings of the study demonstrate the shortcomings of the Turkish PR consultancy industry in the presentation of its expertise, underlining the need to develop mechanisms for validating this expertise. The insights of the study have practical implications for overcoming the specific challenges that impair proper presentation of industry and consultancy expertise.; This is the first Turkish study that provides an analysis of PR consultancy expertise, deepening the understanding about the collective identity of the Turkish PR consultancy industry.
Açıklama
Anahtar Kelimeler
Public Relations, Pr Consultancy, Communication Consultancy, Erving Goffman, Impression Management, Public-Relations, Crisis Communication, Management, Identity, Culture, Agencies, Impact
Kaynak
Public Relations Review
WoS Q Değeri
Q2
Scopus Q Değeri
Q1
Cilt
44
Sayı
5
