Children in marketing: A review, synthesis and research agenda

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dc.authoridSigirci, Ozge/0000-0002-3395-3532|Aytimur, Hilal/0000-0002-9024-3676|Gegez, Emine Eser/0000-0002-7586-9566|Gegez, A. Ercan/0000-0002-7329-7437
dc.authorwosidSigirci, Ozge/ABE-4947-2020
dc.contributor.authorSigirci, Ozge
dc.contributor.authorGegez, A. Ercan
dc.contributor.authorAytimur, Hilal
dc.contributor.authorGegez, E. Eser
dc.date.accessioned2024-07-18T20:47:30Z
dc.date.available2024-07-18T20:47:30Z
dc.date.issued2022
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractChildren have received much research attention in many different academic disciplines within social sciences, including marketing. The main objective of this study is to provide a comprehensive overview of the marketing literature to investigate the historical evolution of the studies on children and shed light on possible gaps which could serve as new research areas for future studies. To the authors' best knowledge, there have been a few attempts on the topic, mostly with a narrow focus on only some aspects of this important concept. The significance of this current research is that it reviews 423 articles from marketing-related journals and evaluates the development of thought on children from every marketing-based perspective that once has been a subject of scholarly attention. In this study, we examined leading articles, authors and institutions, methodologies used, countries data collected from, and the age of the sample. In addition, an auto-correlation map is created to identify all the research domains in marketing literature related to children. Our correlation matrix indicates that major subareas in children and marketing literature are children's consumer socialization and role in family decision-making, materialism, vulnerability and ethics, food, brands, and advertising. Findings revealed that while marketing scholars have shown great attention to children during the last two decades and a wide array of articles have been frequently published on the eight sub-areas mentioned, marketing literature is still underdeveloped on three aspects: sustainability, technology and digitalization, and cross-cultural differences.en_US
dc.description.sponsorshipIstanbul Bilgi Universityen_US
dc.description.sponsorshipWe would like to thank Istanbul Bilgi University for providing funding for proof reading services.en_US
dc.identifier.doi10.1111/ijcs.12819
dc.identifier.endpage1639en_US
dc.identifier.issn1470-6423
dc.identifier.issn1470-6431
dc.identifier.issue5en_US
dc.identifier.scopus2-s2.0-85132615856en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1594en_US
dc.identifier.urihttps://doi.org/10.1111/ijcs.12819
dc.identifier.urihttps://hdl.handle.net/11411/7825
dc.identifier.volume46en_US
dc.identifier.wosWOS:000795823200001en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofInternational Journal of Consumer Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisingen_US
dc.subjectBranden_US
dc.subjectChildrenen_US
dc.subjectConsumer Socializationen_US
dc.subjectFooden_US
dc.subjectMarketingen_US
dc.subjectSystematic Reviewen_US
dc.subjectFamily Communication Patternsen_US
dc.subjectFast-Food Consumptionen_US
dc.subjectConsumer Socializationen_US
dc.subjectDecision-Makingen_US
dc.subjectSelf-Esteemen_US
dc.subjectAdvertising Literacyen_US
dc.subjectPersuasion Knowledgeen_US
dc.subjectChildhood Obesityen_US
dc.subjectBrand-Placementen_US
dc.subjectParental Styleen_US
dc.titleChildren in marketing: A review, synthesis and research agendaen_US
dc.typeReview Articleen_US

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