UNDERSTANDING ONLINE FOOD ORDERING: HOW THE PROCESS RESULTS IN SATISFACTION OF THE CUSTOMERS
Küçük Resim Yok
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The purpose of this study is to understand which factors affect customer satisfaction as well asfuture behavioral intention in online food ordering. A conceptual model was developed to assessthe effect of factors on customer satisfaction. The dimensions of online service quality areidentified through existing literature. The study employed a quantitative research designcollecting data via convenience sampling. Data were analyzed by regression model to test theproposed hypotheses. The results show that website quality, delivery, and food quality explainthe satisfaction of customers for online food ordering, which, in turn positively affects futurebehavioral intentions.
Açıklama
Anahtar Kelimeler
Kaynak
Beykoz Akademi Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
2
