Green segmentation: a cross-national study

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dc.contributor.authorYilmazsoy, Baris
dc.contributor.authorSchmidbauer, Harald
dc.contributor.authorRoesch, Angi
dc.date.accessioned2024-07-18T20:47:17Z
dc.date.available2024-07-18T20:47:17Z
dc.date.issued2015
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractPurpose - Understanding and defining the characteristics of environmentally conscious or concerned consumers has received attention from academic researchers, commercial sector, and policy makers. The purpose of this paper is to identify distinct market segments in three countries ( China, Germany, and Turkey) based on several green attitude and behavior variables. Design/methodology/approach - A survey was administered in three countries, yielding a total of 1,415 valid survey responses. Findings - Four clusters, ranging from the greenest to the least green segment, were identified and characterized for each country. Inter-and intra-country similarities and differences are discussed. Existence of cross-national segments was confirmed. Research limitations/implications - There is a potential gap between actual behavior and reported behavior. Practical implications - The segment profiles can be valuable to firms, particularly to those competing in multinational markets. By delineating areas of similarity among international diversity, enterprises can develop effective global marketing strategies. Social implications - Understanding market segments in this respect is critical for policy makers who try to focus their policies that seek to promote green consumption. Originality/value - This is the first study that uses cross-national data for segmenting the market based on green criteria, to the authors' knowledge. Methodologically, the paper uses techniques and instruments that have not been used in this context before.en_US
dc.identifier.doi10.1108/MIP-12-2013-0201
dc.identifier.endpage1003en_US
dc.identifier.issn0263-4503
dc.identifier.issn1758-8049
dc.identifier.issue7en_US
dc.identifier.scopus2-s2.0-84942425957en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage981en_US
dc.identifier.urihttps://doi.org/10.1108/MIP-12-2013-0201
dc.identifier.urihttps://hdl.handle.net/11411/7756
dc.identifier.volume33en_US
dc.identifier.wosWOS:000397121700004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofMarketing Intelligence & Planningen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectChinaen_US
dc.subjectGermanyen_US
dc.subjectGreen Marketingen_US
dc.subjectMarket Segmentationen_US
dc.subjectCross-Cultural Researchen_US
dc.subjectInternational Marketingen_US
dc.subjectTurkeyen_US
dc.subjectMarket-Segmentationen_US
dc.subjectEnvironmental Concernen_US
dc.subjectEcological Paradigmen_US
dc.subjectSocio-Demographicsen_US
dc.subjectConsumeren_US
dc.subjectBehavioren_US
dc.subjectAttitudesen_US
dc.subjectLocusen_US
dc.titleGreen segmentation: a cross-national study
dc.typeArticle

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