DESIGN MANAGEMENT CAPABILITY ASSESSMENT FROM THE PERSPECTIVE OF COMPANIES PURSUING DIFFERENT BUSINESS STRATEGIES IN GLOBAL VALUE CHAINS (1)

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dc.authoridManzakoğlu, Bilgen/0000-0001-7293-8944;
dc.authorwosidManzakoğlu, Bilgen/AAU-5931-2020
dc.authorwosidManzakoğlu, Bilgen/HZJ-9815-2023
dc.contributor.authorTuncer Manzakoglu, Bilgen
dc.contributor.authorOzlem, E. R.
dc.date.accessioned2024-07-18T20:50:44Z
dc.date.available2024-07-18T20:50:44Z
dc.date.issued2021
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractDesign management (DM) is a strategic business capability to gain competitive advantage in the global market. To guide companies to integrate DM into their organizations, a multitude of diagnostic frameworks and tools were put forward. These studies also provide pathways for better use of design and its integration into organizational strategy and functions, hence for better DM. Operating in emerging economies, latecomer firms (LCFs) develop their DM capability along with their technological and manufacturing capabilities, and therefore its level and usage are dependent on the business strategies (OEM-ODM-OBM) that they follow in Global Value Chains (GVCs). Based on a focused literature review, a new framework has been put forward to establish a linkage between DM capability and specific business strategies followed by LCFs to take a position in GVCs, thus fulfilling a gap in the DM literature. Three case studies selected from the Turkish electrical and electronics industry were undertaken with the aim of investigating the nature of DM capability in relation to OEM, ODM, and OBM strategies by using the Design Management Capability Framework in GVCs. Thus the conceptual framework was put to test through the case studies. Case study findings indicated how DM capability, other firm capabilities, and business strategies are dependent on each other and featured the basics of a potential self-assessment tool to be used to identify deficiencies in DM capabilities and opportunities for business strategy improvement.en_US
dc.identifier.doi10.4305/METU.JFA.2021..10
dc.identifier.endpage262en_US
dc.identifier.issn0258-5316
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85123839358en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage241en_US
dc.identifier.urihttps://doi.org/10.4305/METU.JFA.2021..10
dc.identifier.urihttps://hdl.handle.net/11411/8213
dc.identifier.volume38en_US
dc.identifier.wosWOS:000750842700002en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherMiddle East Technical Univen_US
dc.relation.ispartofMetu Journal of The Faculty of Architectureen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectDesign Management Capabilityen_US
dc.subjectFunctional Upgradingen_US
dc.subjectLatecomer Firmsen_US
dc.subjectGlobal Value Chainsen_US
dc.subjectBusiness Strategyen_US
dc.subjectInnovationen_US
dc.subjectFirmsen_US
dc.titleDESIGN MANAGEMENT CAPABILITY ASSESSMENT FROM THE PERSPECTIVE OF COMPANIES PURSUING DIFFERENT BUSINESS STRATEGIES IN GLOBAL VALUE CHAINS (1)
dc.typeArticle

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