Antecedents and consequences of customer engagement and emotional attachment: An examination of the self - brand connection
| dc.contributor | Pazarlama İletişimi | en |
| dc.contributor.advisor | Telci, Emine Eser | |
| dc.contributor.author | Beyazıt, Merve | |
| dc.date.accessioned | 2016-12-15T08:35:04Z | |
| dc.date.available | 2016-12-15T08:35:04Z | |
| dc.date.issued | 2015 | |
| dc.department | Enstitüler, Lisansüstü Programlar Enstitüsü, Pazarlama İletişimi Ana Bilim Dalı | en_US |
| dc.description.abstract | [Abstract Not Available] | en_US |
| dc.identifier.endpage | 112 | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.uri | https://hdl.handle.net//11411/938 | |
| dc.identifier.uri | https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=WY5CM7tPNE2z_YM6pBu0tx7vdJZKUp1WfwaC7CNZLziMaYWtY8xG2E1epGjDOE2i | |
| dc.identifier.yoktezid | 414700 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Bilgi Üniversitesi | en_US |
| dc.relation.publicationcategory | Tez | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en |
| dc.title | Antecedents and consequences of customer engagement and emotional attachment: An examination of the self - brand connection | en_US |
| dc.title.alternative | Müşteri angajmanı ve duygusal bağın sebep ve sonuçları: Kişi - marka bağıntısı üzerine bir araştırma | en_US |
| dc.type | Master Thesis | en_US |
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