CASE STUDIES ON THE DOWNSIDE OF TRANSACTIONAL AND AUTHORATITATIVE ORGANIZATIONAL LEADERSHIP STYLES DURING CRISIS MANAGEMENT

Abstract

Leadership is a value gained through education and experience. Leadership communication has the potential make corporate communications and risk management processes more dynamic and efficient. From these aspects, leader communication can be very influential over sustainability of corporate success. The current study aims to explore how authoritative and transactional leadership styles result with various challenges during crisis communication and management. The crises experienced by The Martha Stewart Living Omnimedia, Toyota, Facebook and the United Airlines companies are explored as case studies. The analysis is not limited with the crisis processes, but also questions the efficiency of leadership models embraced by managers of these two organizations.