Consumer comments about meat anti-consumption

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dc.authoridTosun, Petek/0000-0002-9228-8907
dc.authorwosidTosun, Petek/AAM-9761-2021
dc.contributor.authorTosun, Petek
dc.contributor.authorGurce, Merve Yanar
dc.date.accessioned2024-07-18T20:47:13Z
dc.date.available2024-07-18T20:47:13Z
dc.date.issued2018
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractPurpose Controversies about meat consumption mainly stem from health and environmental concerns, and as a result a substantial number of consumers avoid consuming meat. Meat anti-consumption is a central topic in nutrition, and a relevant issue for consumer studies. The purpose of this paper is to understand why and how consumers avoid meat consumption. Design/methodology/approach A content analysis of web forums was conducted. Findings Meat avoiders think that meat is unhealthy and expensive. Other reasons for meat anti-consumption include concerns associated with lifestyle and sustainability, but the prevalence of these factors is considerably lower than health and economic concerns. Research limitations/implications Attitudes toward all kinds of meat were evaluated in the forum data. Further studies can be conducted on separate preferences for red or white meat. Since these data were collected from web forums in Turkey, research can also be extended to other countries. Practical implications Regarding health and sustainability concerns, consumer trust in producers and consumer consciousness about the environment may be improved by social marketing. To address lifestyle concerns, marketers can provide meatless offerings in convenient servings. Originality/value This study provides a coherent four-dimensional conceptual framework about the motives for meat anti-consumption, focusing on sustainability, personal health, economic concerns and lifestyle.en_US
dc.identifier.doi10.1108/BFJ-12-2017-0685
dc.identifier.endpage2453en_US
dc.identifier.issn0007-070X
dc.identifier.issn1758-4108
dc.identifier.issue10en_US
dc.identifier.scopus2-s2.0-85050932920en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage2439en_US
dc.identifier.urihttps://doi.org/10.1108/BFJ-12-2017-0685
dc.identifier.urihttps://hdl.handle.net/11411/7732
dc.identifier.volume120en_US
dc.identifier.wosWOS:000445061300017en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofBritish Food Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectContent Analysisen_US
dc.subjectFood Consumptionen_US
dc.subjectSustainabilityen_US
dc.subjectMeat Anti-Consumptionen_US
dc.subjectFood-Consumptionen_US
dc.subjectDecision-Makingen_US
dc.subjectChoicesen_US
dc.subjectDemanden_US
dc.subjectMotivationsen_US
dc.subjectProductsen_US
dc.subjectPatternsen_US
dc.subjectBehavioren_US
dc.subjectHealthyen_US
dc.subjectChickenen_US
dc.titleConsumer comments about meat anti-consumptionen_US
dc.typeArticleen_US

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