Strategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85023942803]

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dc.authorscopusid8601297300
dc.authorscopusid57194889317
dc.contributor.authorSemercioz, F.
dc.contributor.authorKocer, B.
dc.date.accessioned2024-07-18T20:17:15Z
dc.date.available2024-07-18T20:17:15Z
dc.date.issued2004
dc.description.abstractThis paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors atthe micro-level are found to be important to succeed in strategic airline alliances. © 2004 Taylor & Francis Group, LLC.en_US
dc.identifier.doi10.1300/J130v09n02_03
dc.identifier.endpage45en_US
dc.identifier.issn1068-6061
dc.identifier.issue2-3en_US
dc.identifier.scopus2-s2.0-85023942803en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage29en_US
dc.identifier.urihttps://doi.org/10.1300/J130v09n02_03
dc.identifier.urihttps://hdl.handle.net/11411/6479
dc.identifier.volume9en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Transnational Management Developmenten_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAlliance Performanceen_US
dc.subjectAviation İndustryen_US
dc.subjectQualiflyer Groupen_US
dc.subjectStrategic Alliancesen_US
dc.subjectTurkish Airlinesen_US
dc.titleStrategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85023942803]
dc.typeArticle

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