Strategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85023942803]
Küçük Resim Yok
Tarih
2004
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors atthe micro-level are found to be important to succeed in strategic airline alliances. © 2004 Taylor & Francis Group, LLC.
Açıklama
Anahtar Kelimeler
Alliance Performance, Aviation İndustry, Qualiflyer Group, Strategic Alliances, Turkish Airlines
Kaynak
Journal of Transnational Management Development
WoS Q Değeri
Scopus Q Değeri
N/A
Cilt
9
Sayı
2-3
