Strategic alliances in the aviation industry: An analysis of turkish airlines experience [2-s2.0-85023942803]

Abstract

This paper investigates antecedents of success/failure in strategic alliances, which is implemented by airline companies as a response to globalization and liberal government policies. The relationship between Turkish Airlines and Qualiflyer Group, the largest airline alliance in Europe until its collapse in 2001, has been taken as a case study to present the question in terms of matching the goals, partner selection, alliance management, and areas of cooperation. Two factors at the macro-level and four factors atthe micro-level are found to be important to succeed in strategic airline alliances. © 2004 Taylor & Francis Group, LLC.