An Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople

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dc.authoridTopcu, Ilker/0000-0001-9717-7854|Burnaz, Sebnem/0000-0002-4845-4031
dc.authorwosidTopcu, Ilker/B-6586-2017
dc.authorwosidBurnaz, Sebnem/AAA-1366-2020
dc.contributor.authorBurnaz, Sebnem
dc.contributor.authorAtakan, M. G. Serap
dc.contributor.authorTopcu, Y. Ilker
dc.contributor.authorSinghapakdi, Anusorn
dc.date.accessioned2024-07-18T20:40:39Z
dc.date.available2024-07-18T20:40:39Z
dc.date.issued2009
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractThis study compares the ethical decision-making processes of Turkish, Thai, and American businesspeople, considering perceived moral intensity (PMI), corporate ethical values (CEV), and perceived importance of ethics (PIE). PMI describes the ethical decision making at the individual level, CEV assesses the influences of the organization's ethical culture on the decisions of the individual, and PIE reveals what the businesspeople believe about the relationships among business, ethics, and long-run profitability. The survey respondents are professional marketers and businesspeople currently enrolled in or graduated from MBA programs in Turkey (n = 416), Thailand (n = 605), and US (n = 446). The ANOVA results reveal that American businesspeople are more likely to perceive the unethical marketing behaviors as more serious than their counterparts in Turkey and Thailand. American and Turkish organizations are found to have higher CEV than Thai organizations. On the other hand, Thai and American businesspeople perceived ethics to be more important for business success than Turkish businesspeople. The understanding of the differences and similarities in ethical perceptions of the businesspeople from various countries is valuable for a successful and harmonious working together when engaging in global marketing activities. This study is thus believed to be useful for people who plan to invest or manage businesses in these countries, and many of the implications are thought to be valuable in international business arena.en_US
dc.identifier.doi10.1007/s10551-010-0422-4
dc.identifier.endpage382en_US
dc.identifier.issn0167-4544
dc.identifier.issn1573-0697
dc.identifier.scopus2-s2.0-84866520911en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage371en_US
dc.identifier.urihttps://doi.org/10.1007/s10551-010-0422-4
dc.identifier.urihttps://hdl.handle.net/11411/7160
dc.identifier.volume90en_US
dc.identifier.wosWOS:000279667200012en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofJournal of Business Ethicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectEthicsen_US
dc.subjectMarketingen_US
dc.subjectBusinesspeopleen_US
dc.subjectCross-Cultural Comparisonen_US
dc.subjectDecision-Makingen_US
dc.subjectOrganizational Consequencesen_US
dc.subjectSpecial Emphasisen_US
dc.subjectManagersen_US
dc.subjectPerceptionsen_US
dc.subjectAttitudesen_US
dc.subjectBehavioren_US
dc.subjectIntensityen_US
dc.subjectValuesen_US
dc.subjectGenderen_US
dc.titleAn Exploratory Cross-Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople
dc.typeArticle

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