Processing fluency: examining its relationship with thinking style and purchase intention

Basit Öğe Kaydı
dc.authorscopusid57188990187
dc.contributor.authorAydin, A.E.
dc.date.accessioned2024-07-18T20:16:58Z
dc.date.available2024-07-18T20:16:58Z
dc.date.issued2018
dc.description.abstractThis study aims to examine the relationship between processing fluency and thinking style. In addition to that, the impact of processing fluency on purchase intention will be investigated. Specifically, it is proposed that experiential thinking style induces more fluent processing than rational thinking style. Getting the audience to attend to the ad in an intuitive manner rather than a rule-based manner and presenting them with affective stimuli rather than analytical stimuli increases the fluency experiences. Moreover, it is expected that the processing fluency that is experienced by consumers will influence their purchasing intent. It is suggested that consumer’s level of confidence in their choices mediates the relationship between processing fluency and purchase intent. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.en_US
dc.description.sponsorship6529; Türkiye Bilimsel ve Teknolojik Araştirma Kurumu, TÃœBITAKen_US
dc.description.sponsorshipThis work was supported by Bogazici University Scientific Research Fund [grant number 6529] I acknowledge The Scientific and Technological Research Council of Turkey for granting me a graduate scholarship. I also appreciatively acknowledge the financial support of Bogazici University Scientific Research Fund under the grant number 6529.en_US
dc.identifier.doi10.1080/13527266.2016.1167765
dc.identifier.endpage598en_US
dc.identifier.issn1352-7266
dc.identifier.issue6en_US
dc.identifier.scopus2-s2.0-84964688294en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage588en_US
dc.identifier.urihttps://doi.org/10.1080/13527266.2016.1167765
dc.identifier.urihttps://hdl.handle.net/11411/6341
dc.identifier.volume24en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.ispartofJournal of Marketing Communicationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConfidence İn Choiceen_US
dc.subjectDual System Theoryen_US
dc.subjectProcessing Fluencyen_US
dc.subjectPurchase İntentionen_US
dc.titleProcessing fluency: examining its relationship with thinking style and purchase intention
dc.typeArticle

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