Impact of social media on brand equity in generation z context
| dc.contributor | Pazarlama | en |
| dc.contributor.advisor | Sezgin, Selime | |
| dc.contributor.author | Nakay, Ekin | |
| dc.date.accessioned | 2018-10-05T08:29:45Z | |
| dc.date.available | 2018-10-05T08:29:45Z | |
| dc.date.issued | 2017 | |
| dc.department | Enstitüler, Lisansüstü Programlar Enstitüsü, Pazarlama Ana Bilim Dalı | en_US |
| dc.description.abstract | [Abstract Not Available] | en_US |
| dc.identifier.endpage | 133 | en_US |
| dc.identifier.startpage | 1 | en_US |
| dc.identifier.uri | https://hdl.handle.net//11411/1350 | |
| dc.identifier.uri | https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkfLQyGMeuRpAuVTJ1caAflgwf8Huk5bEI5zWQNPrFo4_ | |
| dc.identifier.yoktezid | 505532 | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | İstanbul Bilgi Üniversitesi | en_US |
| dc.relation.publicationcategory | Tez | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en |
| dc.title | Impact of social media on brand equity in generation z context | en_US |
| dc.title.alternative | Z nesli bağlamında sosyal medyanın marka varlığı üzerindeki etkisi | en_US |
| dc.type | Master Thesis | en_US |
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