Investigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategies

dc.contributor	Pazarlama	en
dc.contributor.advisor	Sezgin, Selime
dc.contributor.author	Yüzüak, Ayşe Gül
dc.date.accessioned	2018-10-09T10:55:27Z
dc.date.available	2018-10-09T10:55:27Z
dc.date.issued	2018
dc.department	Enstitüler, Lisansüstü Programlar Enstitüsü, Pazarlama Ana Bilim Dalı	en_US
dc.description.abstract	[Abstract Not Available]	en_US
dc.identifier.endpage	98	en_US
dc.identifier.startpage	1	en_US
dc.identifier.uri	https://hdl.handle.net//11411/1398
dc.identifier.uri	https://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkZm09uHedoOrJGqHSgIqibyy6R3Ov5nnxW654Dk4Zfxg
dc.identifier.yoktezid	508965	en_US
dc.language.iso	en	en_US
dc.publisher	İstanbul Bilgi Üniversitesi	en_US
dc.relation.publicationcategory	Tez	en_US
dc.rights	info:eu-repo/semantics/openAccess	en
dc.title	Investigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategies	en_US
dc.title.alternative	Sosyal medyada varlık gösteren markaralara karşı tüketici davranış ve tutumlarının satın alma kararı ile ilişkisinin incelenmesi case study: Koton'un sosyal medya stratejilerinin incelenmesi	en_US
dc.type	Master Thesis	en_US

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