Investigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategies

Basit Öğe Kaydı
dc.contributorPazarlamaen
dc.contributor.advisorSezgin, Selime
dc.contributor.authorYüzüak, Ayşe Gül
dc.date.accessioned2018-10-09T10:55:27Z
dc.date.available2018-10-09T10:55:27Z
dc.date.issued2018
dc.departmentEnstitüler, Lisansüstü Programlar Enstitüsü, Pazarlama Ana Bilim Dalıen_US
dc.description.abstract[Abstract Not Available]en_US
dc.identifier.endpage98en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://hdl.handle.net//11411/1398
dc.identifier.urihttps://tez.yok.gov.tr/UlusalTezMerkezi/TezGoster?key=MzP7PYssFqdb3WIjlroAkZm09uHedoOrJGqHSgIqibyy6R3Ov5nnxW654Dk4Zfxg
dc.identifier.yoktezid508965en_US
dc.language.isoenen_US
dc.publisherİstanbul Bilgi Üniversitesien_US
dc.relation.publicationcategoryTezen_US
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.titleInvestigation of user attitudes and perceptions toward brands on social media in relation to purchase intention case study Analysis of Koton's social media strategiesen_US
dc.title.alternativeSosyal medyada varlık gösteren markaralara karşı tüketici davranış ve tutumlarının satın alma kararı ile ilişkisinin incelenmesi case study: Koton'un sosyal medya stratejilerinin incelenmesien_US
dc.typeMaster Thesisen_US

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Graduate Programs Institute Thesis Collection