Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

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dc.authoridMaden-Eyiusta, Ceyda/0000-0002-6505-8698|EYIUSTA, CEYDA MADEN/0000-0002-6505-8698
dc.authorwosidMaden-Eyiusta, Ceyda/AAB-1879-2022
dc.authorwosidARIKAN, Esra/Z-3545-2019
dc.authorwosidEYIUSTA, CEYDA MADEN/D-1593-2019
dc.contributor.authorArikan, E.
dc.contributor.authorKantur, D.
dc.contributor.authorMaden, C.
dc.contributor.authorTelci, E. E.
dc.date.accessioned2024-07-18T20:42:15Z
dc.date.available2024-07-18T20:42:15Z
dc.date.issued2016
dc.departmentİstanbul Bilgi Üniversitesien_US
dc.description.abstractIn today's highly volatile environment, companies strive to leverage the perceptions of their multiple stakeholders more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate social responsibility and corporate reputation concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders. Based on a reputational ranking of companies conducted by a national magazine since 2001, nine companies were selected from service and manufacturing industries and an online questionnaire was conducted to a multi-stakeholder sample consisting of customers, employees and investors. The results showed that corporate reputation fully mediates the relationship between corporate social responsibility and organizational commitment, employee satisfaction, investor loyalty, purchase intention, and intention to seek employment. On the other hand, there existed partial mediation on the relationship between corporate social responsibility and customer perceived value, customer satisfaction, customer loyalty, customer switching cost, customer commitment, turnover intention, intention to invest, and intention to spreadword-of-mouth. The results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate social responsibility activities and efforts to enhance their companies' reputational status.en_US
dc.identifier.doi10.1007/s11135-014-0141-5
dc.identifier.endpage149en_US
dc.identifier.issn0033-5177
dc.identifier.issn1573-7845
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-84953837463en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage129en_US
dc.identifier.urihttps://doi.org/10.1007/s11135-014-0141-5
dc.identifier.urihttps://hdl.handle.net/11411/7210
dc.identifier.volume50en_US
dc.identifier.wosWOS:000370164400008en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.ispartofQuality & Quantityen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCorporate Reputationen_US
dc.subjectCorporate Social Responsibilityen_US
dc.subjectMultiple Stakeholder Perspectiveen_US
dc.subjectMediated Regression Analysisen_US
dc.subjectJob-Satisfactionen_US
dc.subjectFirm Reputationen_US
dc.subjectCustomeren_US
dc.subjectPerformanceen_US
dc.subjectAntecedentsen_US
dc.subjectCommitmenten_US
dc.subjectCompanyen_US
dc.subjectImpacten_US
dc.subjectMarketen_US
dc.subjectScaleen_US
dc.titleInvestigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomesen_US
dc.typeArticleen_US

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