DSpace Arşivi :: by Yazar "Yurdakul, Murat" değerine göre listeleniyor

Listeleniyor 1 - 1 / 1

Users’ perception and continued usage of m-banking
(İstanbul Bilgi Üniversitesi, 2021) Yurdakul, Murat; Öztürk, Serda Selin
ABSTRACT: In this study, the determinants affecting the continuous usage of mobile banking were examined. Motivated by the need to understand the variables that success, sustenance, and long-term development of mobile banking depend on. The proposed research model is developed by the incorporation of Technology Acceptance Model, Task Technology Fit, and perceived risk into Expectation Confirmation Model and Structural Equation Modeling is used to test the research model with empirical data gathered by a survey from 154 mobile banking users who use m-banking services offered by banks in Turkey. The results show that continuance intention is affected by perceived task technology fit, perceived usefulness, perceived risk, and satisfaction, significantly. But the effect of perceived ease of use on continuance intention is insignificant. Besides, as the main predictors, perceived task technology fit, and expectation confirmation affect satisfaction. Moreover, perceived usefulness is determined by perceived task technology fit, perceived ease of use, and expectation confirmation. The results also indicate that gender significantly moderates the effect of perceived usefulness to continuance intention.