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Representation of women in video games
(İstanbul Bilgi Üniversitesi, 2022) Tulegabylova, Saltanat; Saka, Erkan
ABSTRACT: This study aims to find out how the stereotypical image of women in video games influences the self-esteem level of video game players. The study used a quantitative causal research method that helped identify the variables' cause and effect relationship. This research intends to draw attention to the impact of stereotypical images on the self-esteem level of players. In addition, it analyzed whether male and female players are aware of a stereotypical image of women in video games. It is essential to note that most of the previous research on this issue is focused on the western population. Focus on the Kyrgyz video game players population makes this research unique and valuable