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    A RESEARCH ON THE FACTORS AFFECTING CRYPTOCURRENCY INVESTMENTS WITHIN THE GENDER CONTEXT
    (PressAcademia, 2021) Senkardes, Cagla Gul; Akadur, Ozan
    Purpose- Cryptocurrency, which is one of the first products of blockchain technology, is preferred by more and more actors in addition to traditional investment tools. One of the factors over demographic and psychological factors that affect the financial investment decisions of individuals is gender. Although there are many studies in the academic literature on gender-related financial investment decisions, there is no research and data on cryptocurrencies. In this study, the factors affecting cryptocurrency investments are examined within the context of gender. Methodology- Survey model was used as a quantitative research method. With the computer aided survey research conductd in Turkey, gender-related behavioral and psychological differences in cryptocurrency investments were revealed and the survey findings were discussed over the information obtained from the literature review. Findings- With this research, it was seen that the gender factor was associated with both psychological and demographic factors. Cryptocurrencies are in the top 5 in men's financial investment instruments portfolio while 32.6 percent of women invest in cryptocurrencies. The level of knowledge about cryptocurrencies, which is effective in investment preferences, is at medium and high level at the rate of 64 percent for men however 60 percent of women have very limited or no knowledge about this investment tool. The first two of the factors that affect cryptocurrency investment decisions which are confidence and volatility also differ in terms of rank and proportion. Age-related cryptocurrency investment preferences do not differ by gender. This study shows that men follow their investments more frequently than women and do not avoid taking risks. Conclusion- With this research, gender-based main preference differences in cryptocurrency investments are revealed and an important resource is provided in this field, which has limited research, and contributes to the literature. It has been observed that women prefer different investment tools primarily due to lower income and lower level of knowledge about cryptocurrencies. Factors showing similarity based on gender were also found by this research.
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    BLOCKCHAIN TECHNOLOGY AND NFT’S: A REVIEW IN MUSIC INDUSTRY
    (PressAcademia, 2021) Senkardes, Cagla Gul
    Purpose- Blockchain technology, which is one of the newest technologies, offers an unchangeable, transparent, and reliable data management infrastructure. Crypto assets, the use of which is rapidly becoming widespread with blockchain technology, are changing the dynamics of many traditional industries. NFTs, one of the crypto asset types, have started to become widespread in the art industry very quickly, especially as of 2020. A global application in the music industry regarding blockchain technology and NFT applications, which has the potential to cause a significant transformation at the intersection of the art industry with digital technologies, was first implemented in 2021. In this article, a literature review is made on the advantages and disadvantages of the use of NFTs in the music industry, and a discussion is presented on the first application. With this research article, it is aimed to contribute to the academic literature in this interdisciplinary field, which is at the intersection of technology, art and marketing disciplines by discussing the future potential of NFT applications. Methodology- In the article, secondary source scanning and sample usage were examined as a method. Secondary sources used includes books, articles, and online publications on blockchain technology and NFTs. A first and global NFT project applied in the music industry is examined and discussed with literature review findings. Findings- NFT applications in the music industry have advantages in the areas of proof of uniqueness, copyrights, new business models, digital integration, and security. The fact that NFTs depend on the blockchain infrastructure they are developed, privacy issues, difficulties in user experience, and lack of legal regulations are the findings defined as disadvantages of NFTs. Conclusion- The use of NFT applications in the music industry and related products and services, which do not have many resources in the academic literature, has been examined through publications and internet resources, and a sample application. While there are innovations and benefits that come with the implementation of NFTs, there are also obstacles to the implementation of these applications. This article presents a discussion of the advantages and disadvantages of using NFTs in the music industry and contributes to the Turkish academic literature. The results of the widespread use of NFTs, which have the potential to provide significant advantages in the music industry, should be followed and supported by research.